By: T.J. Tedesco and Dave Clossey
Publisher: Printing Industries Press
Published: 2009
Pages: 156
Binding format: Soft cover
Price: $40
ISBN# 088362659-4

Effective salespeople are an essential aspect of any successful graphic arts organization. Playbook for Selling Success in the Graphic Arts Industry is a workbook designed to identify the strengths and weaknesses of anyone interested in selling graphic arts services.

It is a must for:

• Rookie sales reps
• Experienced reps wanting to update and strengthen their selling skills
• Sales managers looking for an effective sales training tool

This resource is filled with helpful insights and handy exercises that allow you to immediately apply the information you've learned. In no time, you will begin to form a personalized view of your skill with regard to selling graphic arts services.

Table of Contents

Chapter 1
Introduction

Chapter 2
Knowledge of Self, Company, Industry and Economy

Chapter 3
The Art of Selling

Chapter 4 : The Science of to Whom Do I Sell?

Chapter 5: The Importance of My Personal Brand

Chapter 6 : The Selling-On-Purpose Action Plan

Chapter 7 :The Low-Cost Self-Marketing Plan

Chapter 8 : Three Main Learning Points I've Internalized

Chapter 9 : Additional Marketing Worksheets

Chapter 10 : Tips From the Best: Support Quotations

To purchase Playbook for Selling Success in the Graphic Arts Industry, click on link: Printing.org website