By: T.J. Tedesco
Publisher: GATFPress
Published: 1999
Pages: 296
Binding format: Hard cover
Price: $75
ISBN# 0883622327
OUT OF PRINT

Publisher's Description
Despite the critical importance of the final stage in the printing process, binding and finishing operations have remained the least understood and unfortunately have rarely been considered when jobs are planned and quoted...until now. Designed to help printing professionals make useful recommendations to their customers, this book takes readers through a comprehensive exploration of this changing process. Its practical, concise explanations are helpful to people performing a variety of functions at graphic arts companies.

About the Author
T.J. Tedesco is the president of Grow Sales, Inc., a consulting company serving the graphic arts industry. He helps graphic arts companies win more profitable business. He prioritizes winning top-of-mind market position and in 1997, his clients averaged 21% annual growth. Grow Sales, Inc., offers the following services: customer nurture programs, sales and management coaching, seminars, public speaking, strategic marketing plans, advertising campaigns, ghostwritten trade articles, and public relations work.

A resident of Rockville, Maryland, Tedesco has a BA in English from Grinnell College and an MBA in marketing and finance from Northeastern University (class valedictorian). He is a well-known speaker in the binding, finishing, and printing industries and is a regular columnist for The Binding Edge and High Volume Printing. In addition, he has published articles in Print & Graphics, Printing Views, Southern Graphics, Printing Journal, and Printing News.

Prior to launching his consulting business, Tedesco was the director of marketing for a large bindery services company and a product manager for a consumer products company. He also has sold graphic arts machinery and printing and binding services. He started his career in finance with a Fortune 100 company.

Table of Contents

Section 1. Before the Bindery: Postpress Knowledge Increases Printing Sales • Bindery at the Dawn of a New Millennium • Rapidly Changing Postpress Technology • The Fine Lines of Communication • Planning Imposition • Preflight in the Bindery • Designers and Finishers Should Talk

Section 2. In the Bindery: Binding Overview • Folding • Perfect Binding--Parts I and II • Lay-Flat Adhesive Binding • Adhesive Binding • Saddle Stitching • On-Demand Booklet Binding • Mechanical Binding • Case Binding • Gluing the Job • Remoistenable Gluing • Loose-Leaf Ring Binders

Section 3. Finishing: UV and Press-Applied Coatings • Diecutting Parts I and II • Embossing and Debossing • Foil Stamping • Laminating • Tabs and Indexes • Point-of-Purchase Displays • Polybagging • Preventing Transit Marking

Section 4. Mailing and More: Mailing • Data Management • Inkjet Printing • Continuous Laser Printing • Commingling • Drop Shipping • Fulfillment

Section 5. Graphic Arts Management: Quality Control • ISO 9000 Certification • Expansion Issues • Managing Growth in Small Companies • Vertical Integration • Speeding Up Outsourcing • Finding and Keeping Good Employees • Dealing with Your Own Mistakes • Relocating a Business • Changing Corporate Identity

Section 6. Graphic Arts Sales and Marketing: Customer Nurturing to Grow Your Business • Ten Sales Tips to Win Top-of-Mind Positioning • Low-Cost Shotgun Marketing Vehicles • Low-Cost Rifle Marketing Vehicles • Avoiding Seasonal Slump

This book is OUT OF PRINT.