By: T.J. Tedesco
Published: 2011
Price: $1.99
ISBN# 088362659-4

Available in Kindle e-reader format with a print version arriving in early July, this business fable is the seventh book authored by Grow Sales, Inc.

A sequel to the well-known Greek myth of Prometheus, FIRE! follows Org and the leadership team at Fire Enterprises, Inc., on an engaging - and frequently hilarious - business growth journey. Along the way, FIRE! delivers proven marketing strategies and tactics in a witty and accessible writing style designed to appeal to novice and seasoned businesspeople alike.

"FIRE! presents a marketing blueprint that can help action-oriented readers transform their businesses," says Tedesco. "This book encourages readers not only to plant the short term seeds for today, but to make the right strategic decisions for tomorrow."

FIRE! is the seventh title released by Tedesco and Grow Sales, Inc. and the first published on the Amazon Kindle e-reader format in addition to the print version. Previous Tedesco/Grow Sales, Inc. titles include Playbook for Selling Success, Win Top-of-Mind Positioning and the ever-popular Direct Mail Pal.

FIRE! List of Chapters

Ch 1 Light The Fire!
Ch 2 The Challenge
Ch 3 Why Do Companies Market?
Ch 4 Three Goals – Achieve Them and Win
Ch 5 Win Top of Mind Positioning
Ch 6 Move the Battlefield Away From Price
Ch 7 Create Irresistible Customer Relationships
Ch 8 A Solid Footing: The 7Ps (That's Right, Seven!)
Ch 9 The Value of Market Research
Ch 10 The Arrow vs. The Catapult
Ch 11 Selecting Target Markets
Ch 12 The Importance of Branding
Ch 13 Push and Pull Marketing
Ch 14 Customer Nurture Program part 1
Ch 15 Customer Nurture Program part 2
Ch 16 Lists and Databases
Ch 17 Manage Results by Making Everything Measurable
Ch 18 Create an Endless Feedback Loop
Ch 19 Conclusion – What It All Mean

About T.J. Tedesco
T.J. Tedesco is team leader of Grow Sales, Inc. (GSI) and the author of six books published by PIA Press. Prior to launching GSI, T.J. was a top salesperson at three companies and ran marketing operations for two. He started his career in finance with a Fortune 100 company. T.J. has a B.A. in English from Grinnell College and an MBA in Marketing & Finance from Northeastern University, where he was class valedictorian. He can be reached at (301) 294-9900 or tj@growsales.com.

About Grow Sales, Inc.
Founded by T.J. Tedesco in 1996, Grow Sales, Inc. operates at the intersection of compelling content, clear vision and best communication practices. The company's marketplace promise is that every client's core message will be seen and heard. Grow Sales, Inc. offers sales growth services in the following areas: Coordinated direct marketing campaigns, advertising, public relations, Web site development, social media, sales support and strategic consulting.