We know post press
If you're reading this, the odds are good that you're a leader of the approximately 1200 post press companies serving America's commercial printing industry. Is the bindery business a growth industry? Unfortunately it is not. However, there are a lot of reasons why you should feel optimistic about the binding and finishing businesses.

1) The industry is highly fragmented. Unless you're one of the few companies with sales more than $10mm, the odds are good that you have a relative small market share. This is good because it's much easier capturing market share than creating it, especially in an industry segment that isn't growing.

2) Your customers are highly identifiable. Think of your customers: Commercial printers. With nearly every company as a prospect, it's difficult to focus. Sales excellence is critical. Sales excellence is expensive. Now think of your bindery or finishing business. If your like most post press companies, at least 90% of your business comes from commercial printing. In many US markets, winning top-of-mind position is all it takes to get significant quoting opportunities.

3) Easily understood business model. Think about it. Isn't your business really about saying what you do and then doing what you say? Aren't you in the business of making promises and keeping them? Since post press competition is spotty in many parts of the country, if you are easy to do business with and do a reasonably good job of promoting yourself, you will capture more market share. Bindery goes right to the core of Grow Sales, Inc.

Since our founding in 1996, more than half of our clients have been binderies and finishing companies. You will not have to educate your Grow Sales advisor about the different types of adhesive binding, mechanical binding or coating methods. We know folding, stitching, gluing and just about everything else that happens in a bindery. One of our authored books, Binding, Finishing & Mailing: The Final Word (Publisher: GATFPress) is in its second edition and has been used as a textbook in many college and high school classrooms since 1999. How many other marketing companies can make this claim?