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We know direct mail
Direct mail service providers have choices about where to search for clients. Unlike binding and finishing companies, you can target commercial printers or sell accounts directly without raising a competitive eyebrow. A delightful aspect of the direct mail industry is that postal knowledge and creativity can significantly reduce postage rates, making you a hero. There's nothing like presenting an innovative postal saving solution, which makes it seem like your customers get your high profit services for free!
Here's an indication of our industry knowledge: One of our authored books, Direct Mail Pal: A Direct Mail Production Handbook (publisher GATFPress, 2002) was our publisher's third best seller last year. This popularity led us to write a Canadian version of the same title, which came out in mid-2006.
Perhaps more so than in any of our other industry segments, knowledge sells in the direct mail industry. Let the Grow Sales public relations team help you craft an information-first strategy that will help wrest customers from your competition and put them squarely in your lap.
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