We know printing
Let's start with a question that has kept many printing company leaders up at night: Is printing a commodity? During the sales dance, print buyers sure act like it is. Five and six-figured jobs are won and lost for a few hundred dollars. Therefore a credible argument can be made that printing is a commodity.

On the other hand, as every printer knows, once the purchase order has been signed, printing is anything but a commodity. Can you imagine a true commodities buyer (wheat, pork bellies, oil or similar) asking about file preparation or demanding a press inspection?

Your Grow Sales advisor understands the front-end commodity/back-end anything but nature of the printing business.

We know the stats and what they mean for you
The US printing industry experienced a record shipment volume of $166b in 2005, up from $161b in 2004 (an increase of 2.8%). Yet, more than 13,000 US printing establishments have disappeared during the past ten years (3% decrease per year). If that's not confusing enough, our industry still employs about a million people in the USA. Consolidation, downward pricing pressure, faster turnaround times, diminishing buyer loyalty, shifting print and imaging technologies are all real.

Your Grow Sales advisor will help you decide where to go and provide leadership in helping you get there.

We know pricing
Managing the pricing conundrum is an important part of the challenge facing commercial printers today. To succeed, company leaders need to effectively manage sales reps of all different skill levels.

Your Grow Sales advisor can conceptualize and manage a high margin sales support system that works for your company.

We're realistic
Will an e-mail or a direct mail piece sell a printing job for you? Unlikely. However, the trustworthiness of your brand is everything. Think of the comprehensive package of services that Grow Sales provides as an effective method of priming the pump so your sales reps get their phone call returned.

Your Grow Sales advisor will offer you a promotional solution that works in the real world.

Sales Growth Experts
We wrote the book on sales growth for the printing industry: Win Top-of-Mind Positioning.