August 2011
Web-to-print providers have a special business challenge: migrate a traditionally face-to-face selling process into the "virtual" world. It's not an easy task. Online print buyers, just like their offline counterparts, must be convinced of your ability to solve their problems before they give you their business.
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Learn how to leverage social media for business growth - click above to see our short video, "Social Media: Tsunami or Hot Air?"
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There are many companies carving out business success in this area, and they share several traits that have helped them grow. The best part about these online marketing lessons? They can be applied to any graphic arts business looking to utilize the Web to unearth and properly funnel sales leads.
Gotta Be Found to Get New Business
Sales prospecting is no different online than it is offline - the more opportunities you ffind, the more sales you close. On the Web, that means making it as easy as possible for prospects to find your website. Start by implementing SEO (search engine optimization best practices throughout your website - Click here for Grow Sales SEO suggestions. For a modest monthly budget, search engine marketing tactics such as a Google AdWords pay-per-click campaign can drive a few dozen highly-targeted prospects directly to your website.
Use Video to Greet Prospects Virtually
When prospects hit the Web to gather information about prospective vendors, they bypass helpful sales and customer service reps. That doesn't mean you can't greet them with a friendly face or voice. Consider a brief (around 90 seconds) video tutorial of your company, linked directly from your homepage. Broaden the video's reach by placing it on YouTube and linking to it directly from your search engine marketing efforts.
Earn their Trust at the Point of Sale
Web-to-print customers want to know their job is being handled by actual people who know what they're doing. A blog or topical video series help demonstrate your technical acumen and commitment to making the virtual buying experience as personal and worry-free as possible.
What Can Grow Sales, Inc. Do For You?
Charting a course for aggressive, intelligent growth can be difficult. Grow Sales, Inc., has been helping printing and other graphic arts companies handle their growing pains with ease since 1996. Whether your company is in transition, the middle of an upswing or seeking help to get there, let us put our sales and marketing leadership to work for you.
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