|
March 2011
Do you have a compelling book idea in you? Many people have unique experiences and industry lessons that would benefit others. The typical hurdles to getting it all on paper are time and writing skills. If these are all that's stopping you, read on. Writing and publishing a book can:
- Cement you and your company as industry knowledge leaders
- Strengthen your business relationships
- Drive sales
Establish Yourself as an Industry Ambassador
Your customers want to do business with thought leaders. "Industry Ambassadors" are high profile individuals adept at spotting emerging industry trends, adjusting to changing markets and making strategic investments that benefit customers. Simply put, authoring a book places you on a different level than your competition. You'll have a time-tested platform from which to provide fresh perspectives and demonstrate your knowledge and abilities. You'll discover that there's no better lead generation and sales closing tool than a book with a compelling message.
Become a Helpful Industry Resource
Knowledge is a powerful thing. By establishing yourself or your company as a resource for useful industry knowledge, you can earn increased respect, trust and profits. Writing a book filled with helpful information will help strengthen the relationship between your company and its customers and prospects. As a result, buying objections will erode faster than ever.
Enhance Your Public Relations Presence
We practice what we preach. There’s a reason why GSI Team Leaders T.J. Tedesco and Dave Clossey have put so much effort into their six books, five of which are still in print. These books serve as highly-effective complements to speaking engagements, interviews and other public relations opportunities. This doesn't sound too humble, but these books also function as enduring symbols of our company's industry authority.
Who Has Time to Write A Book?
Many of you may be thinking that you don't have the time to write a book. It's probably true. Not surprisingly, we have a solution: Grow Sales, Inc. has conceptualized, produced and published two books for clients. We want to do more. Are you our next ghost-written book client? Call T.J. at 301-294-9900 and let's see if we have a fit.
What Can Grow Sales Do for You?
Charting a course for aggressive, intelligent growth can be difficult. Grow Sales, Inc. has been helping printing and other graphic arts companies handle their growing pains with ease since 1996. Whether your company is in transition, the middle of an upswing or seeking help to get there, let us put our sales and marketing leadership to work for you.
Latest Printing Impressions Column (with Bill Farquharson)
Latest Blog
Connect with GSI via social media:
Follow us on Twitter
'Like' us on Facebook
Connect with us on LinkedIn
Like this? Share it with your Facebook friends
Share
 Back to E-Tips
|
