October 2008

Graph Expo & Other Print Industry Trade Shows: Are They Worth It?

Our official opinion at Grow Sales, Inc. is, “Heck yeah!”

Over the years, printers, finishers and graphic arts suppliers have relayed many stories of important business connections being made at various trade shows. Value comes in many guises: sales, manufacturing know-how, industry connections, employee leads and new business ideas. Rather than giving you anecdotal evidence for the value of trade shows, here are some industry stats from The Center for Exhibition Industry Research in Chicago.

		Percentage of trade show attendees that have not been called upon (face-to-face) by any company exhibiting at the show in the prior twelve months.
		Percentage of executive decision makers that made purchase decisions while attending a show.
		Percentage of executive decision makers that found at least one new supplier at the last show they attended.
		Percentage of executive decision makers that requested a sales representative visit their company after the show.
		Percentage of executive decision makers that asked for a price quotation at the last show they attended.

On the worrisome side for exhibitors:

Percentage of attendees felt the booth worker didn’t understand their needs because he/she didn’t listen (not because the attendee didn’t try to express them).

Grow Sales, Inc. will be attending Graph Expo for our 13th straight year.  If you’d like to arrange a meeting, please contact T.J. Tedesco at tj@growsales.com or Whitney Iozzo at whitney@growsales.com or call us at 301-294-9900.

Click HERE to see a PDF of our unabashedly self-promotional Graph Expo ’08 flier.

In Other News …

Grow Sales, Inc. is on the move, literally. Although our Columbia office is in a beautiful building, it is a small space. We're headed back to Rockville, Maryland, the same city where we spent our first decade (1996-2006). Some longtime GSI clients might recognize our "new" address:

Grow Sales, Inc.
932 Hungerford Dr., #12B
Rockville, MD 20850-5472

Our phone # will remain the same: 301-294-9900. Our fax # will be 301-294-9991.

For us, the advantages of doing business in the DC metro area, such as convenient public transportation, a hugely talented pool of employees and a bright, open, large office space far outweigh the hassles of a move. We invite you to stop by for a visit at our larger and more conveniently located office anytime you’re in the DC area.

What Grow Sales, Inc. Can Do for You
Grow Sales, Inc. has created and implemented intelligent sales growth strategies for graphic arts companies since 1996. Our services include:

• Well-branded information pieces delivered to your customers and prospects on a regular basis, usually monthly
• Public relations work including ghostwritten “expert” articles and media releases
• Web site development and maintenance
• Sales support
• Business advisory services based on significant industry experience.

Discover the Grow Sales, Inc. advantage. Contact us at (301) 294-9900 or info@growsales.com.

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