Post Sales Call Communications Are Important
March 2004

What happens after a typical sales meeting? Follow up with samples, a standard corporate packet, or a letter? Or worse, nothing?

Today's qualified prospects are too valuable to waste golden sales opportunities. Overpower your competition by making your post sales communications personal and relevant. If you take the time to do this, your customers will know they've been heard … and that's halfway to winning all important new business.

Why Bother?
Your customers receive a barrage of marketing messages every day - just as you do. Use compelling personalization to stand out on such a crowded playing field. Here are some tips for adding personalization that matters:

- Take notes: During your sales meetings, keep detailed notes of what you talked about. Even little things, such as a favorite vacation spot or pet peeve, can be woven into your post sales call communications to give them a personal feel.

- Ask for samples: Nothing shows what you can do for your prospect more than doing something relevant to the work they've already done elsewhere. Imagine your prospect's surprise when they receive a color brochure with proposed solutions showing their own samples! (Grow Sales, Inc. can help with this.)

- Strike a proper balance: Referencing recent relevant and successful projects is an ideal use of personalization. Frequently repeating a prospect's name, or that of their company, can look forced. Your personalization should let the prospect know you've listened to their needs without over doing it.

At Grow Sales, Inc., one of our popular post-sales personalized "one-to-one" communication solutions is a digitally printed, four-color, four-page brochure that combines personalization with key information. This allows our clients to quickly place a compelling communication into the hands of impressed prospects.

The process begins as soon as you've finished a meeting or phone call with a key prospect. Then, let your Grow Sales, Inc. business advisor know as many details of the conversation or meeting as possible. We use this information to craft a one-to-one brochure that includes:

• A letter that references specific details about the conversation that just occurred.
• Your prospect logo on the cover of the brochure clearly identifying the piece as a personalized solution from you.
• Images of samples that you've produced that are relevant to their needs.
• A description of your company services and other pertinent general information.

The result is a highly-effective piece that's unique for each prospect. Your prospect will know that they've been heard. Your company will be the preferred solution. You will write more business!

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