How to Measure Your Landing Page?s Success
Fri, 18 May 2012 10:32:01 EDT

By T.J. Tedesco
For the past two weeks, FEI marketing guru Marka has provided marketing greenhorn Lucy tips on writing and designing landing pages for FEI’s marketing campaigns. This week, Marka gives Lucy some pointers on how to measure their landing...Read More >>

Design Killer Website Landing Pages
Fri, 11 May 2012 14:07:12 EDT

By T.J. Tedesco
Last week, FEI marketing guru Marka gave marketing greenhorn Lucy some tips on writing better landing pages for FEI’s marketing campaigns. This week, the landing page discussion continues as the focus shifts to design. Remember, fire =...Read More >>

How to Craft Killer Website Landing Pages
Fri, 04 May 2012 08:29:49 EDT

By T.J. Tedesco
Last week, FEI marketing guru Marka taught marketing greenhorn Lucy how to apply the 12 most persuasive words in advertising. This week, Marka gives Lucy some tips on writing better landing pages for FEI’s website. Remember, fire = print....Read More >>

Twelve Words that Can Help You Sell More
Fri, 27 Apr 2012 14:27:07 EDT

By T.J. Tedesco
Last week, FEI marketing guru Marka gave marketing greenhorn Lucy tips on creating a broadcast email headline that stands out from the clutter. This week, Marka teaches Lucy how to use 12 of the most persuasive words in advertising. Remember,...Read More >>

How to Get Your Broadcast Emails Read
Fri, 20 Apr 2012 14:11:01 EDT

By T.J. Tedesco
Last week, FEI sales leader Zoot gave young salesman Ganymede tips for creating customized post-sales-call communications . This week, we join Marka and her apprentice Lucy for their discussion on creating a broadcast email headline that stands...Read More >>